REBRANDING: DBS Asaba Trains More Staff

….Assures Public of More Enjoyable Contents

….Says its Social Media Platforms are functional for More Accessibility.

/Participants pose for a Group photograph with the General Manager and Resource Person after the training

In continuation of its rebranding efforts and drive to satisfy the yearnings of it’s teeming audience, the Delta Broadcasting Service DBS Asaba has trained more of its staff on Creative Programme Production

The 1 Day Training which held at the DBS premises on Wednesday, 24th April, 2024, in collaboration with the Kleva Communications, saw 30 staff from the departments of News and Currently Affairs, Marketing, Programmes and the ICT, participating.

Declaring the training open, the General Manager of the DBS, Mrs Christine Jebome-Emetulu said the series of training organized by the broadcast outfit was in commitment to “”our development of Delta broadcasting service particularly in the area of programming and content generation”.

“the objective of this training is to scale up our brand by the content we put out to the public so as to attract more listeners/viewers and extension more advertisements patronage that would grow our revenue base”

“Today, information dissemination has gone beyond the flat screens to our handsets, i. e information as you go and DBS cannot be an exception hence we are now online or many social media platforms, in order to make our broadcast Services more accessible and enjoyable to our audience” she added.

The General Manager said to be reckoned with in the broadcast environment, standard Contents must emanate from the medium hence the need for training and retraining of staff, and assured staff that Management will continue to train staff both internally and externally, to achieve its goals of effectively propagating government’s programmes, policies, while also performing their role of informing, educating and entertaining the public.

The Resource Person, Mr Aro Leonard, Chief Executive Officer Klevaro Communications, & former Head Media Development, BBC Media Action commended the Board and Management of the DBS Asaba for making efforts to build the capacity of its staff.

He urged media practitioners as members of the fourth estate of the realm to make conscious efforts to improve on their skills and be sensitive to happenings around them, as human interest stories and contents could be generated from often neglected daily occurrences.

Participants who spoke with correspondent Eunice Emeyazia expressed satisfaction at the training and applauded the resource person, Mr Aro for his style of teaching.

The training featured a question and answer session to clarify grey areas.



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